Take the time to conduct a usability test. If customers can not easily view your content, they will most likely just dismiss it. Limit your testing over specific devices and set up a testing account where you can ensure they are coming through correctly. You can have employees, family or friends be your testing group.
Remember who you are talking to if you are going to make phone calls, they are people whose lives you are interrupting. Act appropriately.
Location is everything in mobile
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