The most successful mobile marketers start small and then expand their services. This should be something you do as well. If you started off by texting, move to videos and then to interactive games. Always take advantage of the technology you can use, and if it is beyond your expertise, hire someone who does understand how each type of technology works. Use all that you have.
Use your normal website to promote your mobile site. By advertising smartphone apps or mobile sites using this method,

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