Listening to the wants and needs of customers is the first step to successful mobile marketing. Take what the customer says, and adjust your campaigns accordingly. Find out what the competition is doing, and figure out if what they do is something that can work for you.
Make your mobile marketing messages compatible with as many platforms as possible. The messages should work just as well on Blackberry, iPhone, and Android devices. Remember that it is easier to simplify the messages you send
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