You are an expert in pterodactyl fossils, and have written articles for scholarly journals. But now, with the advent of movies like "Jurassic Park," you have decided to write articles for popular magazines as well. This calls for a sharp pivot in your approach. Your use of language must change. Read on for this and other tips.
When you choose search keywords to write articles on, look for areas of high traffic and low competition. The best keywords to look for are those that generate plenty of search engine traffic - something on the order of several thousands hits per month. Keywords that bring back few results are fertile ground for you to sow your article marketing seeds in.
Become an "expert". Research and write about topics that are related to each other to become the go-to person for a specific subject. Your audience will learn to trust your advice, and continue returning to your articles. They are also more likely to buy products recommended by someone they consider to be well-versed.
Keep your reader's attention span in mind. No one likes to read an article with paragraphs that just drone on and on. Perfect this by making sure to keep every paragraph at under six sentences. If you need to say more about something, simply start a new one. This will keep your article from getting bogged down.
To publish your article online, use keywords or phrases that people are using when searching online. Don't over do it, keyword stuffing is not good.
Write a definition-type article. This helps any reader who is brand new to your field or niche. This article could be as simple as a list of terms, like a glossary, along with the definitions. Add in a little bit of your personal wittiness. Don't assume that everybody knows the basics -- become a resource for all newbies in your niche.
Turning an ad into an article will cultivate the attention of your readers and turn them into customers. Rather than a simple sales pitch or gimmick, create a story about yourself or business to personalize the connection with your visitors. Tell them ust what you have learned and what valuable lessons you have learn, so that it is a must read for them. This will do more to create a dedicated reader, who is more likely to be become your customer or a repeat visitor.
Don't focus all of your attention on selling yourself when it comes to article marketing, you need to focus on the content. You need traffic on your site and you won't get any if the content is lacking, plain or just unhelpful. Your readers need to feel that they are getting something out of what you provide or they'll go elsewhere for information.
People do not want to read long, drawn-out articles, so make sure you present your information in a succinct way. Your writing should be clear and straightforward. Do not use an excessive amount of technical jargon and be sure to get rid of any words that do not contribute to your general point.
Research and understand what your colleagues in article marketing are doing. Seeing what else is out there in the world of article marketing will help you improve your own content. See what successful writers are doing that you aren't and try to incorporate it into your work. There is always something new to learn.
Make sure that the short description of your article is as compelling as everything else you write. Your title and short description are what show up on a person's RSS (Really Simple Syndication) feed and on the search engine results. You need to write your descriptions in such a way that people want to click and see more.
Readers might not understand exactly what you want them to do, so make sure that your article marketing campaign is as explanatory as it can be. You want to be very direct with your readers and tell them explicitly what you want them to do and what you need from them. Don't keep any secrets here.
Be mindful of where you host your articles. Google recently changed its algorithm to penalize "low quality content farms." Certain article hosting sites such as eHow and Squidoo, appear to have been affected. While article directories are a good supplementary source of back-links, host your articles on your own site if at all possible.
Write only for your readers. While a large part of article marketing is appealing to search engines and article databases, if you write your articles for them, you will lose readers. Losing these readers actually will place you lower on search engine lists, essentially having the opposite effect of your original intentions.
Now you are ready to write those articles for the general reader, who will be younger and less informed than your scholarly readers. You have taken note of the kind of language used in the magazine to which you are going to submit your article--language that will interest the reader but not overwhelm them with specialized terminology.
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