Address any complaints personally. Outsourcing your customer service might seem to be a good solution, but the resolutions offered by these companies can often seem impersonal and may infuriate an already angry customer even more. When an unhappy customer sends you an email, give them a personal response that offers a solution to their issue.
An important feature for your site would be a section where customers can post reviews and testimonials on products they have purchased from you. People
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