Find out all you can about your audience. Prior to making assumptions and investing lots of money in mobile marketing campaigns, be sure you know your audience and its preferences. Do they prefer cell phones over computers? What is the main type of operating system used on their phones? If you understand your customers' needs, you will be better able to fulfill them.
Know your audience, and give them something of value. When you are expanding outside of your friendship circle, you need to grab
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