Invest in dedicated short codes rather than sharing them. It may be pricey, but you can link them to your brand. After a while, people will make a connection between the code and your company. This is very little that needs to be paid to avoid legal issues. You can get in trouble if the company that you are sharing codes with takes advantage of the system.
Make sure mobile users can see directions to your store on their phone. It is becoming more common for people to use their mobiles to find
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