If you are serious about online success, you need to get serious about your online marketing strategy. An email marketing campaign can be the best way to start attracting your target market, so you need to know the right things to do. This article lays out effective tips for making your email marketing plan what it needs to be.
Use plain text and hyperlinks in your email messages, and save the images and Flash animation for your web page. Many email services now filter out images and animations in the name of consumer safety, meaning that your lists may not even see your carefully-crafted images. Plain text messages are guaranteed to go through intact, and then the images on your website will catch your viewers.
Browse stock catalogs online for creative elements to your messages. You can find low to no cost images and even videos. These are all web ready and can be applied to your email marketing campaign with ease. Even though you have your reader's attention for a maximum of three paragraphs, these creative elements give you a lot more room to play.
It is very important to pay attention to when you send your e-mails. If you send them in the middle of the night or very early in the morning, some of your recipients might simply delete your e-mail when they wake up along with the rest of their junk mail. Utilize tracking tools to determine the ideal time to send your e-mails.
Subscribe to the email marketing campaigns of your competition. When you know what is already out there, you can identify things to do differently. At the very least, you know where the bar of expectations is set in terms of what readers are looking for as to the benefits they want.
Follow up with contacts you meet at trade shows. Collect people's phone numbers when they stop by your table and call them within a couple of weeks of meeting them. Use the follow-up call to check in with your contact and ask him if he would like to receive your marketing newsletter by email.
There are many reasons people have for deleting emails before even opening them. One important mistake to avoid is repetitive emails. Don't send similar emails too often. This is annoying to readers and they will tire of reading the same thing again and again. Some companies send out redundant emails as often as every day, and this is a sure-fire way to get your emails trashed before they are opened.
Your email marketing efforts will give you the best results when you coordinate them with the rest of your marketing campaign. Do not work against yourself by unnecessarily duplicating your efforts in several different marketing channels. Make sure that your use of email, social media, and traditional venues are all designed to work well together.
One important tip that all email marketers could use is to keep their format fresh. Using the same template for prolonged periods of time is a sure way to get your readers to stop subscribing to your emails. Be sure and change up the style and format of your emails every once and awhile.
Provide exclusive content in your marketing emails. By providing those on your mailing list with information not available on your site, your customers are more likely to read each message, and begin looking forward to them. Your customers will feel special and appreciated when they receive relevant information in your emails.
Make sure your readers understand what they're getting into as soon as they opt-in to your mailings. If you're going to be sending a daily email, make that clear. If your readers aren't expecting the number or length of emails that you send, they're less likely to read them and more possible for them to unsubscribe.
To have a subscriber list you can trust, make sure that pre checked boxes are not enabled on your opt-in page. Readers do not want to start getting your emails accidentally. You do not want that either, because you only want to market to those that are actually interested in what you offer.
Apply the tips in this article so you can create a strong, effective email marketing plan. Don't neglect the other methods of marketing your business, but know that your email campaign can be a strong way to get you where you want to be on the internet, and in your business.
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