All There Is To Know About Article Marketing
These days it seems as if almost everyone is trying to get published. The competition is fierce. But fortunately there is also a magazine or journal for almost every subject, whether on the internet or in traditional print. These tips will help you explore the publications available and match your interests with one of them. They will also guide you through the process of submitting your articles to an editor.
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Use a pull to drag people in. Readers want to have their curiosity satisfied. If you ask a question or make them wonder in the title of your website, readers will be attracted to finding out what the answer is. Use this to your advantage by dragging readers into your site, and hopefully they will stick around for your interesting content.
Write interesting description tags. The more intriguing these are, the more likely you will attract readers to you. These little descriptive markers are what shows up when someone searches for you on a search engine, so the more descriptive you can be in a few short words, the better.
Submit your articles to some of the popular article directories online. These sites already have a built in audience looking for articles just like yours. Sometimes it's easier to use a pre-existing solution than it is to try and reinvent the wheel. A quick google search for "article directories" will give you some of the top sites to go for.
When trying to market your article, make sure that it has an attractive headline that makes readers want to click on it when it comes up in search results. Don't get so caught up in your keywords, because they won't do any good if you don't have a headline that doesn't grab anybody's attention.
After you have completed an article, put a resource box at the end of the page urging readers to get involved. Make sure that you include a link back to your company website. This will generate activity, and hopefully revenue, for your personal business and increase awareness about who you are and what you do.
When you're starting out your article marketing campaign, take it slowly at first. Don't try churning out dozens of articles your first week. A good goal at first is to write one 400-word article every week. Once you can do this easily, gradually increase your productivity until you can turn out an article a day.
Your articles should be between 500 and 700 words in length, and ensure that your paragraphs are only three to five sentences long. Most directories follow the 3-5 sentence/500-700 word criteria for article submissions, and applying it to your writings will ease the distribution of the articles. A blog post may be somewhat shorter; keep each post between 300 and 400 words.
Your first focus in marketing articles should be about giving information not trying to sell yourself. While article marketing is used to increase your website traffic, you should steer away from writing articles that are only sales pitch orientated. Give information that readers will appreciate and perhaps learn something new!
Stay consistent by producing new articles over a long period of time. Some of your competition may only write a few articles, so the more articles you have out there, the more likely you are to be considered an expert in your niche. The more you get your business out there with unique content, the more readers you reach to drive the success of your business.
A great article marketing tip is to write articles in a way that will make you seem like an expert. People will always listen to the most experienced person. Putting out articles that make you seem like an expert is a great way to keep readers coming back.
Add personality to your articles to make them more entertaining to read. You can do this in several ways. Tell a personal story relating to your product, write with a biased opinion or use a little industry humor. This will make you seem more genuine to your audience.
When you are sending out a query letter to a magazine, always address it to the right editor by name. You may get this from their internet site, but the information may be old. If so, you can call the magazine and ask the receptionist for the name. People in the know say it is important to have this name correct.
Realize that you will not always attain perfection in your efforts. Mistakes are common, so use them to build better content and improve your business. You can also use the mistakes you make as inspiration for your articles. Your mistakes will allow your readers to learn from them as well.
We hope these tips have made your path to publication clearer. There is a lot to learn about the publishing industry. But the reward of seeing your article in print is worth the effort. If these tips help you find the right publication and achieve success as a writer, they will have done their job.
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