Providing proof to back up claims is very important. For instance, if you say your product works great, people may or may not believe you. However, if you make a video showing how effective the product functions, you will be far more convincing. This is a good outline of why it is important to only market items you have used before.
Use AJAX and Flash only minimally. It might be attractive on your site, but the search engine is not going to rank you this way. If you must use Flash, use them
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