Do not send irrelevant texts to your customers. When messaging clients, make sure you have something interesting to say. Texting random phrases is the quickest way to kill a marketing campaign. Customers can get all the funny, cute messages they want from their friends; what they expect from marketers is useful information.
Be precise and easy to understand. Your customers should access the information they need in a few clicks. Mobile keypads can be quite small, it can get frustrating to do
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